Welcome to the Zap Shop 

When it comes to promoting highly specialized IT-products and -services, campaign videos are often defined by abstract wording, detailed product explanations and a visual side that is kept very neutral and bland, focusing on specific technical parts.

We found strength in highlighting Itelligence as the partner who simply delivers the best, easiest and fastest solution with their SAP HANA S/4 solution – a smooth approach and overall a good customer experience.

To simplify this message about a rather specialized product, we decided to find a setting we all know from our everyday lives and use that as an analogy in conveying our message in a humoristic way. Based on that, we created the fictional hairdresser salon “ZAP SHOP – 4 HIM & HANA” and produced a campaign video that, without speak, presents Itelligence and their SAP HANA S/4 solution as the ideal choice.