The experience and event industry is growing rapidly, and new reports suggest that our industry’s annual carbon footprint could be as high as the entire US yearly emissions – accounting for more than 10% of the global CO2 emissions(!).

As a brand experience agency this places a great responsibility on our shoulders. So, what can we do?

We recognize that the environmental impacts from event activities derive from a diverse set of parameters, including travel and transportation, catering, energy usage and production. Thus, we have committed to measuring the emissions generated from these activities while using this process to build up experience and develop innovative ways of designing tomorrows valuable and sustainable brand experiences.

We have launched two initiatives that we are actively pursuing both internally and externally when working with our clients. One is centered around implementing sustainability in our work processes, mindset and production methods, while the other is grounded in data collection, analysis and insights.

1. Transforming the way of thinking, creating and working.

Creating experiences with a focus on minimizing their negative environmental impact is not only a game of reducing or eliminating specific elements; it’s also about approaching and rethinking experiences from a fresh perspective.

This approach to green transformation goes hand in hand with innovation and requires a great amount of creativity and the capacity to ask the right questions. For instance, considering how we can use the experience as a tool to reduce participant transportation rather than only focusing on how we can reduce transportation in the specific experience. On our journey towards a greener future, we’ve embarked this approach to experience design by prioritizing three core areas in our work process.

These core areas will serve as the bedrock for our evolving sustainability strategy, fostering creativity, fresh perspectives, and ultimately, more environmentally sustainable solutions in the future.

    1. Think Nordic, Work Local
      Limiting transport and travel distances is one the most effective ways to reduce the emission of greenhouse gas emissions in our industry, with transport and travel contributing to 60-90% of an event’s emission. Over the past two decades, we have worked strategically on a Nordic level while sourcing locally. This allows us to balance the benefits of the Nordic market opportunities with the advantages of local relationships, workflows and resources, ultimately reducing emissions from long distances transports and embracing local initiatives and venues.

    2. Collaboration
      We aim to improve these relationships and work even closer with clients, partners and suppliers to find ways to execute a unified sustainable vision. Resource efficiency, knowledge sharing and long-term partnerships foster innovations and improvements, contributing not only to sustainable solutions but also laying the foundation for stronger collaborations and more valuable brand experiences.

    3. Rethink, Reuse, Recycle
      Close collaborations create an innovative environment that is crucial for developing new experience designs. Through eco-friendly products, new production methods, shared resource concepts and complex problem-solving, we reimagine experience designs. We want to identify new methods of re-using assets across industries, clients and suppliers, extending the lifespan of products, assets and experiences and thereby reducing the use of virgin materials and reintegrating waste materials back into the cycle so that they have a purposeful onward life.

    2. A real-time carbon impact reporting tool

    As a partner of George P. Johnson and Project WorldWide, we at ps. communication can utilize TRACE; a comprehensive real-time carbon and waste measurement platform designed specifically for events and already used by agencies worldwide.

    TRACE seeks to provide visibility on the environmental impact of events and facilitate carbon and waste reduction through guidance - provisioned within the tool.

    Capturing emissions and waste data from live, hybrid and digital events, TRACE generates impact reports in real time.

    Our team at ps., will be able to utilize this tool project-based, providing our clients with insights, measurements and data reports, that support decision-making on our journey toward a greener future of experiences.  

    In conclusion, we strongly embrace the need for sustainable changes and we’re committed to developing sustainable strategies to assist us – and you, our beloved clients – in implementing the necessary sustainable changes.

    Reach out to learn more and receive an introduction to the tool and our visions for crafting greener experience solutions for the future.

    Curious to know more?
    Reach out to us!

    Mai Aabenhuus

    Mai Aabenhuus

    Head of Creative Services & Sustainability

    Lasse Tvede von Magius

    Project Manager & Sustainability Consultant