Run with SAS EuroBonus

Running together with SAS – From brand experience to community.

Together with SAS, we have created a running legacy that builds brand loyalty in their most valued client base.

Based on the traditional Scandinavian identity of praising movement, fresh air and strong feeling of belonging, we designed the Run with SAS and EuroBonus event series. Across major running events such as The Bridge Run and Copenhagen Half Marathon, we have delivered engaging, exclusive race-day experiences for top EuroBonus members - an experience they wouldn't be able to buy.

With this event series we have prioritized to maximize the ROI for SAS. From pre-race gatherings, personal training programs and branded quality running apparel to finish-line lounges and social moments, the experience has been curated to last several months, creating a unique feeling of service, community and belonging to the brand.

Client
SAS

Category
Physical Experience

Deliverables
Research and insights, Strategy, Costumer journey, Communication, Digital flow & registration, Experience design, Spatial design, Graphic design, 3D and Rendering, Project management, Event production, Event execution.

Handling all practicalities, we give the participants a much needed break from their everyday lifes to take a breath and only focus on living in the moment - just like SAS thrives to do for all their travelers.

Through Run with SAS EuroBonus, we bring members and crew together at iconic running events – creating meaningful, memorable brand moments before, during, and after the race.