SAS Joins SkyTeam

When SAS joined the SkyTeam Alliance, the milestone was marked with a high-level gathering of CEOs and senior executives from SkyTeam member airlines across the globe.
Hosted in Copenhagen, the event served as a strategic platform to position SAS’ new role within the alliance and to reinforce SkyTeam’s global connectivity.

ps. was entrusted with the full planning and execution of the event, hosted at The Plant – a venue located next to the site of Denmark’s first airport, symbolically anchoring the alliance between heritage and future ambition.

The experience was designed to balance celebration with strategic storytelling, combining engagement, hands-on experiences and a distinct Scandinavian perspective. The program underscored how SAS and SkyTeam together connect the world – from North to South – while highlighting shared values around innovation, design and premium travel experiences.

We conceived and delivered a series of bespoke aviation installations, produced a crew fashion show, created an ice bar in collaboration with the iconic Swedish Icehotel, and orchestrated every detail of the guest journey.

Our scope was led by creative strategy and experience design, shaping a cohesive narrative for SAS’ entry into SkyTeam. This was supported by graphic design, content development, full project management, and stakeholder management – ensuring a seamless and high-impact launch of SAS’ new chapter within the alliance

Client
SAS

Category
Physical Experience

Deliverables
Research and insights, Brand Activation, Brand Experience, Strategy, Workshops, Concept, Storytelling, Brand narrative, Communication, Copywriting, Customer and experience journey, Graphic design, Illustration, 3D and rendering, Animation and motion graphic, Experience design, Events, Conferences, Project management, Event management, Event execution