Digital Experience, Campaign, Film & Animation
Research and insights, Analysis, Strategy, Concept, Storytelling, Communication, Copywriting, Social media, Graphic design, Animation, Video, UI & UX, Landing Page, Project management
Gorenje is known for their hard-white goods, but not everyone is aware that their ovens are among the best in the world. With a branding campaign across the Nordics, we changed that perception, making Gorenje – and the population of Scandinavia – truly “Best at Bread”.
With a campaign focusing on the noble art of baking bread, we made it clear that quality time means baking bread, and naturally, bread is baked in an oven from Gorenje.
We rolled out the campaign on various platforms: in magazines, online banners, social media, blogs and YouTube that all led to a campaign website dedicated bread and baking.
At the same time, we hosted a contest – “Bake my Day” – where followers on Gorenje’s social media were asked to name their best baking colleague and even the best baking workplace in Scandinavia – all with the intention of building a strong fellowship among Scandinavian bread enthusiasts.
The response to the campaign was overwhelming, culminating with more than 24,000 followers on Facebook, and an organic outreach to more than 898,000 customers. More importantly, however, the intent to buy was 14% higher than the average in the hard-white goods sector.
Traffic to Gorenje’s website increased by several hundred percent, and the
campaign film was seen by more
than 1,187,000 viewers.
For more information, contact
Jakob Sick Nielsen, CEO
Tel. +45 2094 9595