Best at Bread.

Gorenje is known for their hard-white goods, but not everyone is aware that their ovens are among the best in the world. With a branding campaign across the Nordics, we changed that perception, making Gorenje – and the population of Scandinavia –  truly “Best at Bread”.
 
With a campaign focusing on the noble art of baking bread, we made it clear that quality time means baking bread, and naturally, bread is baked in an oven from Gorenje.
 
We rolled out the campaign on various platforms: in magazines, online banners, social media, blogs and YouTube that all led to a campaign website dedicated  bread and baking.
 
At the same time, we hosted a contest – “Bake my Day” – where followers on Gorenje’s social media were asked to name their best baking colleague and even the best baking workplace in Scandinavia – all with the intention of building a strong fellowship among Scandinavian bread enthusiasts.