Think Digital Summit Nordic 2020

Client:

IBM

Category:

Digital Experience, Campaign, Film & Animation

Deliverables:

Research and insights, Strategy, Concept, Storytelling, Communication, Copywriting, Social media, Graphic design, Animation, Video, Project management, Event execution

Think Digital Summit Nordic.

In 2020, IBM decided to reconsider their approach to signature events in response to the global precautions around COVID-19. Hence, we were challenged to re-imagine their annual flagship conference in the Nordics as a joint digital-first event.

We created an agenda that focused on rethinking how business and society work, grasping the opportunity and state of the world to rethink and challenge our beliefs on what matters most to the viability, competitiveness and health of our organizations and workforce. To strengthen the storytelling, we partnered up with Anne Skare – a futurist, that connected the overall messaging and content with her insights and knowledge on how to seize the opportunities of the future. She guided the attendees through the day as our moderator and ended the event with a live flash-mob delivered by Hotstepper.

The platform featured live-streamed content, interactive sessions, certification opportunities and inspirational partner stories filled with innovative technology, extraordinary experts, and rich, immersive experiences. To strenghten the conversation and enable connection amongst attendees, functionalities as polls, Q&A’s, network opportunities and activations were implemented.

All in all, this new digital-first format was a success with a 78.8% live event show rate with more than +2000 unique attendees.

Let’s rethink how business works. Let’s rethink how society works. We’ve all been given a mandate for change – to challenge our beliefs on what matters most to the viability, competitiveness and health of our organizations and workforces. The good news is there are actions we can take now to be smarter, more resilient and agile using technology – to not just survive today – but thrive for years to come.

We can build a smarter future—and make lasting changes that will help us become stronger as individuals, as businesses, and as a society. So, let’s get to it. Let’s put smart to work.

"To succeed in the future, we need a shift from more to better."

Anne Skare, Futurist

Behind the scenes at the live closing session with a flash mob delivered by Anne Skare and Hotstepper.

"Wrapping up #ThinkNordic. @Anneskare asking us to ‘seek magic’ in the coming decade. Find your personal advisory board: Role models & Game changers. Love it!"

Kate Pennell, CMO, IBM Nordic

Speaker portraits by Mikkel Junker, Photographer

In the interactive zone attendees could try out activations related to the agenda content. Placed in the interactive zone and on the different IBM business unit pages, activations within Cloud, Data & AI, Security, Infrastrucuture and IBM Services were ready to be explored.